FASHION SCHOOL | LOGOMANIA

16.2.14

logomania trend inspiration 2014

As a 27 year old girl I still remember the 90's like it was yesterday. Mesh tops, tattoo necklaces, dancing to the beats of *NSYNC, Britney and TLC, crying over Left Eye and Aaliyah and wearing oversized pants. The millennium was really the end of an era. For over more than a year now though, '90s music and clothing is taking over the runway and clubs again. I already went to see 2Unlimited live and I guess crop tops are ruling the streets nowadays. For Spring/Summer 2014 designers are even taking a step further and have introduced the 90's logomania back into our lives. And according to that trend, pictures of the wardrobe of our TLC homegirls should be our fridges to get used to wearing big logo's again like there is no tomorrow. If you were not really into TLC, Destiny's Child is doing the job too. 

Logomania 2.0.
So where have we seen the logomania on the catwalks? We have seen Opening Ceremony doing it with DKNY to create a sporty collection with pretty basic pieces. A minimal collection for the more boyish and stylish skater girls among us. And when I say skater girls I mean it fashion wise obviously. Because their collection is so basic, it makes it really easy to wear and the perfect start on our trip to logomania. 

logomania trend inspiration 2014
logomania trend inspiration 2014

Further more, Alexander Wang was clearly inspired by the logo virus when he designed his collection for Spring/Summer 2014. Although mostly executed in a more subtle way. The words Alexander Wang are cut out of tops, belts and dresses. The most famous is the Parental Advisory piece though. Not that subtle, but oh so on trend. 
logomania trend inspiration 2014

logomania trend inspiration 2014
Do you remember last season's Zara logo jeans? Gosh do I regret not buying it! I liked those Christian Dior inspired jeans immediately, but somehow the big logo's put me off. - Yes, I was still a logomania virgin a few months ago. -Because where was I going to wear those jeans? Well, now I know. If I could just get my hands on a pair I would wear them anytime, anywhere. But I totally missed out on those jeans and I could cry about it if I would let myself. Luckily, we still have the pictures of the Christian Dior Spring/Summer 2014 fashion show with a hell lot of logomania going on. Jeans, dresses, bags, you name it! I guess this is my favorite Dior collection since Carry Bradshaw wore her Dior with that amazing skirt.

logomania trend inspiration 2014
logomania trend inspiration 2014

But as we probably all know, Acne Studios and Kenzo are also not afraid of some name dropping. I recall the Kenzo tiger sweaters and and Acne Studios sweater. And as Acne and Kenzo rule have been ruling our logomania street style, I have selected my favorite logomania outfits for you. Really curious which one is your favorite!

logomania trend inspiration 2014
logomania trend inspiration 2014
logomania trend inspiration 2014
logomania trend inspiration 2014
logomania trend inspiration 2014
logomania trend inspiration 2014
logomania trend inspiration 2014

That was fashion school for this week and I hope it helped you make up your mind about this trend a little bit. I am a fan of the minimal logomania as seen on DKNY, but I do like my portion of colored logo's - like on the Dior jeans - also. I guess it, like always, comes down to finding the right balance. 

Have a lovely Sunday and let me know how you feel about the logomania!
-xoxo-
JP

ps. How could we not end this 90's inspired post with a picture of Britney?

logomania trend inspiration 2014

6 opmerkingen:

  1. I love Kenzo's logomania.. in my opinion they play with this new trend so well and so subtle that it's not that they're yelling " Hey, look at my brand" every time they use it. You know what I mean?

    http://www.theankallistyle.com/

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  2. Yeah I know what you mean. And you're right, it shouldn't be about the logomania, but about the esthetics of the clothing. The same goes for Dior I think. Thank you for your nice comment and enjoy the rest of your Sunday!
    x

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  3. Haha, leuk om te zien dat alles altijd weer terug komt in de mode!
    Hoe stom je een trend erna ook vond :p

    Ik had trouwens je mailtje nog wel beantwoord over het bloggen maar ik heb geen reactie meer gehad?



    www.style-chameleon.com

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    Reacties
    1. Echt? Sorry! Is er dan tussendoor geglipt. Kan hem ook niet meer vinden in mijn mailbox.. Zal je even mailen. :-)
      x

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  4. Reacties
    1. Dank je wel! Leuk om te horen. Is ook heel leuk om te maken trouwens. :-)
      x

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Thank you for taking the time to leave a comment. I appreciate and read every single one of them. Talk to you soon! -xoxo-

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